Marketing and the Cirrus Sales Pitch

I doubt the sales people are that stupid. I'm sure they taylor their
sales pitch to the pilot specifically. If they are talking with a
10,000 hour pilot you can bet the pitch is different than that of a 100
hr pilot. Even a used car dealer uses a different approach to the CEO
than to the college student.

-Robert


john smith wrote:
Me feeling is that the Cirrus marketing/sales pitch is targeted at a
specific market, low time pilots with little experience. They focus on
the BRS parachute as the solution to any unexpected situation.
As I noted, this is the feeling I get from their advertising, what I
hear pilots saying and the type of pilots I see flying them. Hence my
request for actual experiene.