Latest Newsletter Pipistrel Motorgliders

"Barnyard BOb --" wrote in message
...

However, it might be worth noting that anyone
looking to market a product in the USA or elsewhere...
contemplate/research names very carefully. It can spell
the difference between disaster and success at times.

One famous example of an international marketing disaster is the time
that GM decided to market the Nova in South America. I guess they didn't
have any hispanics on their marketing team, or they would have picked up on
the fact that "Nova" can be translated in Spanish as "No Go", and they
probably would have taken the simple step of marketing the car under a
different name! Needless to say, they sold few "No Gos" in South America.

Vaughn



1 = pipistrel - small european bat also known as a flittermouse.
2 = Sinus - Pathology, A fistula leading from a pus-filled cavity.
3 = Virus - Various simple submicroscopic parasites of plants,
animals, and bacteria that often cause disease.

The guffaws have started ringing loud and clear throughout
the aviation land already. Good thing this isn't baseball.


Barnyard BOb --image can mean everything