Manufactures Lack of Images
Have you ever noticed the lack of images on glider manufactures web sites? Especially cockpit and closeups. Sure they have a few of the gliders flying, but auto manufactures have detailed images and even 360 cameras and the autos cost less then a quarter as much. Yeah I know there is more auto competition and many more people buying autos, but with glider manufactures going after a smaller number of people I would think they would wow a potential buyer with detailed images. And it is all manufactures and not just web its also their downloadable brochures as well. I suppose I may have missed some images buried in their web sites but don't you think they should be up front and readily seen? I don't think at this point in the game any manufacture is going to change their tooling much to copy another manufacture.. And if so they probably would not go by a web image of a competitor. The only explanation I seem to come up with the lack of detailed, quality images is that they are too busy and selling all the gliders they can make. JS has a couple. And Schleicher has one of the better brochures, but has more of employees than cool looking shots of the interior and so forth. Schemp-Hirth has a new web site but lacking for images. DG has a lot of information on their site but its buried and still lacking current design wowing images. Most all the images on HPH site is of flying. Same for LAK. And many of the manufactures images look like the public sent them in. And a web site can not be any more generic than GP. Ironic that one of the smallest manufactures TST has images right on front page. Maybe the older, bigger manufactures know more than the large auto makers.
I hate to be busting on some of these manufactures that I drool over their gliders, but I hate to keep hearing that soaring is a dying sport or not as poplar as it once was. Well, don't you think manufactures should dazzle the public, potential buyers, or those that can afford a new glider ever so often, with better images and marketing?
Maybe us glider pilots are more informed consumers than auto purchasing consumers and don't need the extra eye candy. Maybe auto purchasers make fickle purchases based on eye candy and then trade after a short time.
Just wish I had more eye candy to view sometimes when its cold and rainy out.
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