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#1
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Another target market, which I do not believe is being exploited / sollicited
are skiers. Come April /May (at least in Southern California) the local ski slopes are closed. In the Sierras, Mammoth might still be operating but only until early July, and it is 6 to 7 hours away. Besides, at $50 or so for a lift ticket per day, soaring might still be as "affordable" as skiing, once the investment for lessons is absorbed. How does one connect with the skiers ? Cheers, Charles |
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#3
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![]() "Shawn Curry" wrote in message news:GVSfc.153187$K91.403198@attbi_s02... Liam Finley wrote: snip I think the elitism problem is largely an urban myth. It's all too easy for unsuccesful pilots to blame elitism rather than take a hard look at their own lack of skill, ability or perserverence. Stop! There it is- "Skill, ability, and perseverance." This is supposed to be a fun recreational activity/hobby/sport, yet it requires "skill, ability, and perseverance". That's a lot to ask. That sounds more like the military or marriage than a fun recreational activity. Any sport or hobby will benefit from skill, ability, and perseverance, but ours demands it as an entry fee. Don't get me wrong, I think that's OK. A lot of people looking for long term reward in a new activity may seek out such demands rather than "Buy a bigger, better X, Y or Z. Have more fun!" or "more megapixels makes you a better photographer". We could promote that. "Soaring is more than a trip to the mall" or whatever. This sort of demand takes physical and emotional energy. If that's an expectation when you begin in soaring, you'll be better prepared. Someone in another post noted that the BGA (IIRC) is great at getting new members but terrible at keeping them. Part of that is certainly skill, ability, and perseverance. If people know this is part of the package up front, or have been lured in because of it, retention of those new members will increase. I having these qualities is elitism, well that can be used to our benefit too. Shawn I was once asked by a group of associates how hard it was to learn to land an airplane. I thought a moment as I framed an answer that would make sense to these non-pilots - perhaps even encourage them to try it. Finally, thinking I had a good analogy, I said, "It's about as hard as parallel parking a car." Disappointment flashed across their faces. "Oh", they said as a group, "that's pretty hard". They wandered away with their interest in aviation extinguished. I can only reflect that aviation as a whole dodged several bullets that morning. From time to time aviation has caught the public fancy and the result has always been a flood of fatal accidents and higher costs for the rest of us as a liability costs soared for anyone connected with aviation. Soaring does take "skill, ability, and perseverance." as well as other rare traits. Maybe that makes it "elitist" - if so, so be it. Maybe we should take a cue from the US Marine Corp Recruiters and look for a "Few Good Men and Women". Soaring will never be "everymans" hobby. Bill Daniels |
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On Fri, 16 Apr 2004 16:46:48 GMT, "Bill Daniels"
wrote: Soaring does take "skill, ability, and perseverance." as well as other rare traits. Maybe that makes it "elitist" - if so, so be it. Maybe we should take a cue from the US Marine Corp Recruiters and look for a "Few Good Men and Women". Soaring will never be "everymans" hobby. Bill Daniels Bill, As usual much, good sense here. In Australia the GFA (Gliding Federation of Australia) promotes soaring as being safe, cheap and suitable for anyone. Is it any wonder the retention rate is pathetic when people find out it is none of these? Mike Borgelt |
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"Bill Daniels" wrote in message news:Y5Ufc.153537$K91.405035@attbi_s02...
traits. Maybe that makes it "elitist" - if so, so be it. Maybe we should take a cue from the US Marine Corp Recruiters and look for a "Few Good Men and Women". Soaring will never be "everymans" hobby. Bill Daniels Better to recruit one good pilot than ten Lennies who wash out and then spend the rest of their lives whining about it. |
#6
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We had that idea back around 1990. My Club (Booker,
UK) took a stand at the London Ski Show, with a view to selling trial lessons, introductory courses or just creat an interest in Gliding/Soaring. We had video, posters etc on a stand that was manned the whole time. The show was very well attended and we talked to a lot of people, but only sold a two or three of trial lessons in (I think) three days. There was no detectable long term feedback either. At 16:30 16 April 2004, Vorsanger1 wrote: Another target market, which I do not believe is being exploited / sollicited are skiers. Come April /May (at least in Southern California) the local ski slopes are closed. In the Sierras, Mammoth might still be operating but only until early July, and it is 6 to 7 hours away. Besides, at $50 or so for a lift ticket per day, soaring might still be as 'affordable' as skiing, once the investment for lessons is absorbed. How does one connect with the skiers ? Cheers, Charles |
#7
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![]() Great Idea but needs modification... Set up at major college spring break area...offer cheap and/or free food and beer for students AFTER the flight... Youll have PLENTY of ride takers then ![]() take care Blll PS...im only half joking about this.... |
#8
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Shawn Curry wrote in message news:GVSfc.153187$K91.403198@attbi_s02...
I having these qualities is elitism, well that can be used to our benefit too. Elitism is thinking wrongly that soaring is the only thing that requires them. Many other activities require them in far greater amounts. |
#9
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Lennie the Lurker wrote:
Shawn Curry wrote in message news:GVSfc.153187$K91.403198@attbi_s02... If having these qualities is elitism, well that can be used to our benefit too. Elitism is thinking wrongly that soaring is the only thing that requires them. Many other activities require them in far greater amounts. Never claimed to think that. Didn't read it here either. Many activities only require a Visa card. Maybe its not milling a new u-joint, or receiver for an M1 ;-), but soaring takes more effort than reaching into your wallet at the mall. Shawn |
#10
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On Fri, 16 Apr 2004 15:25:26 UTC, Shawn Curry
wrote: : Liam Finley wrote: : : snip : : I think the elitism problem is largely an urban myth. : : It's all too easy for unsuccesful pilots to blame elitism rather than : take a hard look at their own lack of skill, ability or perserverence. : : Stop! There it is- : "Skill, ability, and perseverance." : This is supposed to be a fun recreational activity/hobby/sport, yet it : requires "skill, ability, and perseverance". Most of the snide remarks aimed tend to come, in my experience, for those who have subsituted cash for "skill. ability and perseverance" and mistake the results for "success". Ian |
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