Marketing and the Cirrus Sales Pitch

Has anyone on this forum seriously considered purchasing a Cirrus, sat
throught a Cirrus sales pitch and not purchased an airplane?

Tell us your thoughts about the experience?

And , your point?

denny

john smith wrote:
Has anyone on this forum seriously considered purchasing a Cirrus, sat
throught a Cirrus sales pitch and not purchased an airplane?

Tell us your thoughts about the experience?

Me feeling is that the Cirrus marketing/sales pitch is targeted at a
specific market, low time pilots with little experience. They focus on
the BRS parachute as the solution to any unexpected situation.
As I noted, this is the feeling I get from their advertising, what I
hear pilots saying and the type of pilots I see flying them. Hence my
request for actual experiene.

And , your point?

john smith wrote:
Has anyone on this forum seriously considered purchasing a Cirrus, sat
throught a Cirrus sales pitch and not purchased an airplane?

Tell us your thoughts about the experience?

I doubt the sales people are that stupid. I'm sure they taylor their
sales pitch to the pilot specifically. If they are talking with a
10,000 hour pilot you can bet the pitch is different than that of a 100
hr pilot. Even a used car dealer uses a different approach to the CEO
than to the college student.

-Robert


john smith wrote:
Me feeling is that the Cirrus marketing/sales pitch is targeted at a
specific market, low time pilots with little experience. They focus on
the BRS parachute as the solution to any unexpected situation.
As I noted, this is the feeling I get from their advertising, what I
hear pilots saying and the type of pilots I see flying them. Hence my
request for actual experiene.

Whatever they are doing, they are selling a lot of airplanes and their
airplanes have a high accident and fatality rate. I don't think anyone
knows why.

"Doug" wrote:
Whatever they are doing, they are selling a lot of airplanes and their
airplanes have a high accident and fatality rate. I don't think anyone
knows why.

Is it the design or construction of the plane that is the causal factor or
the pilot of the plane that is the causal factor for the alleged higher-
than-average accident rate?

"Doug" wrote:

Whatever they are doing, they are selling a lot of airplanes and their
airplanes have a high accident and fatality rate. I don't think anyone
knows why.


Sure we do. Pilots doing stupid things. Now whether the BRS gives
them false confidence or not I really don't care. But of the
deployments I have heard about...pilot stupidity was the primary
causal factor for getting to the point of deployment.

Ron Lee

Robert M. Gary writes:

I doubt the sales people are that stupid. I'm sure they taylor their
sales pitch to the pilot specifically. If they are talking with a
10,000 hour pilot you can bet the pitch is different than that of a 100
hr pilot. Even a used car dealer uses a different approach to the CEO
than to the college student.

They may not be targeting 10,000-hour pilots to begin with. Even a
very casual glance does create the impression that they are selling to
inexperienced pilots, and that they are using the bizarre concept of a
parachute to give these pilots a false sense of security. I'm sure
the idea is to make pilots think that, no matter what happens, they'll
be safe in a Cirrus aircraft, which in turn will make them think that
they need not worry about any mistakes they might make.

--
Transpose mxsmanic and gmail to reach me by e-mail.

On Thu, 19 Oct 2006 23:12:10 GMT, john smith wrote:

Me feeling is that the Cirrus marketing/sales pitch is targeted at a
specific market, low time pilots with little experience. They focus on
the BRS parachute as the solution to any unexpected situation.
As I noted, this is the feeling I get from their advertising, what I
hear pilots saying and the type of pilots I see flying them. Hence my
request for actual experiene.

Don't know about your family, but in many cases, the majority are not pilots. I
know of at least one case where the deciding factor was the pilot's spouse, who
decided they wanted the capability to induce a safe recovery should the pilot be
incapacitated.

Ron Wanttaja

John,

Me feeling is that the Cirrus marketing/sales pitch is targeted at a
specific market, low time pilots with little experience. They focus on
the BRS parachute as the solution to any unexpected situation.


What do you expect? That they try and keep people from buying their
plane? Of course they praise the chute, since only they have one. They'd
be stupid not to. They'd be equally stupid, however, to target only low
time pilots. Again, why would they?

Arguing for the chute in a single engine aircraft for engine failures at
night or in hard IFR is pretty compelling to me. Arguing for it as an
all-situations problem saver is dumb - and the salesman I sat down with
didn't.

Oh, FWIW, Dick Collins compared the accident rates of NEW 182s with those
of Cirrus. They are very similar.

--
Thomas Borchert (EDDH)