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Why is Soaring declining



 
 
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Old April 14th 04, 11:11 AM
Scott
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As a newcomer to soaring (I have a grand total of 0.5 hours under my
belt), I was turned off to SSA simply by the (what I consider) high
membership dues. Yes, I can afford it, but having never seen an SSA
magazine, I am reluctant to fork out the cash to see if I like their
publication. Maybe they should offer a trial membership, something like
$10 for 3 months (a one-time deal). EAA has done this and I think it is
working. I don't really need to pay $64 for the privilege of soaring,
so there has to be some incentive to join. Just a thought...

Scott


Bill Daniels wrote:
"John H. Campbell" wrote in message
...

Agreed. But my intended point was that the vision was wrong. The focus
of the article was "how can we get the SSA to grow" where the focus
should have been "how can we get the sport to grow".


Point taken, and I am among those constantly lobbying for SSA to shoulder
systematic PR for the sport (staff member, press room,...). However,
consider Bob Wander's point from years ago already that SSA membership is
the most convenient tool there is to draw people in! For a mere $64 (less
than the cost of a one-time ride at many operations) and a few clicks


online

or moments filling out a card, new prospects get 12 months of propaganda.
Like the HYCBAGP tri-fold says (originally written back in 1978 or so


IIRC)

"There's more, but there isn't room to say it here. What do you do next?
We suggest... you become a member of (SSA)..."





So, John, SSA membership causes soaring to grow? Isn't it the other way
around?

I don't think I have ever known of even one new glider pilot to come to the
sport through the SSA. On the other hand, hard working commercial soaring
operations promoting rides to the public are probably responsible for 90% of
the few new pilots we get. If they could get a little help with that
promotion from the SSA, they could do an even better job.

Bill Daniels

Bill Daniels


 




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