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Latest Newsletter Pipistrel Motorgliders



 
 
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  #11  
Old September 10th 03, 10:11 PM
Rich Carr
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X-No-Archive: yes
"Vaughn Simon" wrote in message ...

One famous example of an international marketing disaster is the time
that GM decided to market the Nova in South America. I guess they didn't
have any hispanics on their marketing team, or they would have picked up on
the fact that "Nova" can be translated in Spanish as "No Go", and they
probably would have taken the simple step of marketing the car under a
different name! Needless to say, they sold few "No Gos" in South America.

Vaughn


Not according to Snopes.

http://www.snopes.com/business/misxlate/nova.asp

- Rich Carr
  #12  
Old September 10th 03, 10:29 PM
Robertmudd1u
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In article , Barnyard BOb --
writes:

You too can be the envy of the tea party when you tell 'em...
Ya got a.... VIRUS in Slovenia. g


All such thoughts will go away when you fly one. They are very nice flying
motorgliders, easy to land too. As far as I could tell the advertized
performance figures are met.

Robert Mudd
  #13  
Old September 11th 03, 12:13 AM
Vaughn
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"Rich Carr" wrote in message
om...

Not according to Snopes.

http://www.snopes.com/business/misxlate/nova.asp


Snopes can go work it out with my Marketing professor...and with the
hispanic who works for me who claims that the story is quite true. The fact
that GM denies it in their "official" history does not, nor should not, draw
much water.

Vaughn


  #15  
Old September 11th 03, 06:51 PM
Gig Giacona
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"Vaughn" wrote in message
...

"Rich Carr" wrote in message
om...

Not according to Snopes.

http://www.snopes.com/business/misxlate/nova.asp


Snopes can go work it out with my Marketing professor...and with the
hispanic who works for me who claims that the story is quite true. The

fact
that GM denies it in their "official" history does not, nor should not,

draw
much water.

Vaughn


Did you actually read the Snopes article? They hardly rely only on GM's
"official" history in the debunking of the legend.


  #16  
Old September 12th 03, 12:40 AM
Vaughn
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"Gig Giacona" wrote in message
...

"Vaughn" wrote in message
...

"Rich Carr" wrote in message
om...

Not according to Snopes.

http://www.snopes.com/business/misxlate/nova.asp


Snopes can go work it out with my Marketing professor...and with

the
hispanic who works for me who claims that the story is quite true. The

fact
that GM denies it in their "official" history does not, nor should not,

draw
much water.

Vaughn


Did you actually read the Snopes article? They hardly rely only on GM's
"official" history in the debunking of the legend.


Yes I did, and I frankly did not find much of it persuasive, it felt
more like revisionism than debunking. That said, on rereading my previous
post I find it harsher than I intended. Could a story so widely taught in
our business schools be bunk? Yes it could! Would GM want to squelch such
a story regardless of its veracity? Yes they would! The Snopes article in
and of itself simply did little to convince me one way or the other.

Vaughn






  #17  
Old September 16th 03, 11:41 PM
Fred the Red Shirt
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"Vaughn" wrote in message ...
"Gig Giacona" wrote in message
...

"Vaughn" wrote in message
...

"Rich Carr" wrote in message
om...

Not according to Snopes.

http://www.snopes.com/business/misxlate/nova.asp

Snopes can go work it out with my Marketing professor...and with

the
hispanic who works for me who claims that the story is quite true. The

fact
that GM denies it in their "official" history does not, nor should not,

draw
much water.

Vaughn


Did you actually read the Snopes article? They hardly rely only on GM's
"official" history in the debunking of the legend.


Yes I did, and I frankly did not find much of it persuasive, it felt
more like revisionism than debunking. That said, on rereading my previous
post I find it harsher than I intended. Could a story so widely taught in
our business schools be bunk? Yes it could! Would GM want to squelch such
a story regardless of its veracity? Yes they would! The Snopes article in
and of itself simply did little to convince me one way or the other.


Naming a car for an explosion does not seem to be really swift to
begin with. That said, isn't the Spanish word for 'nova', also
'nova'? After all, 'nova' came into English directly from Latin in
modern times.

Why don't you ask your hispanic emoployee about that, and also what the
Spanish word is for 'supernova'.

--

FF
  #18  
Old September 16th 03, 11:46 PM
Fred the Red Shirt
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Barnyard BOb -- wrote in message . ..
We have just published the latest newsletter for the Pipistrel Sinus and
Virus Motorgliders manufactured in Slovenia.

++++++++++++++++++++++++++++++

VIRUS motorgliders ???

You too can be the envy of the tea party when you tell 'em...
Ya got a.... VIRUS in Slovenia. g


Barnyard BOb- not from Madison Avenue



P.S.
I didn't mention SINUS.....
cause mine are in good shape.

However, it might be worth noting that anyone
looking to market a product in the USA or elsewhere...
contemplate/research names very carefully. It can spell
the difference between disaster and success at times.


You mean like GM's electric car--the Impact?

Or that ladies' jogging shoe--the Incubus?

Or the diet lozenge Ayds?


1 = pipistrel - small european bat also known as a flittermouse.


IIUC Flittermouse or fleddermouse, litterally means 'flying mouse'
and is the generic German word for 'bat'.

2 = Sinus - Pathology, A fistula leading from a pus-filled cavity.
3 = Virus - Various simple submicroscopic parasites of plants,
animals, and bacteria that often cause disease.


--

FF
  #19  
Old September 18th 03, 05:40 AM
Robert Bonomi
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In article ,
Fred the Red Shirt wrote:


Barnyard BOb -- wrote in message
...

[[.. munch ..]]

1 = pipistrel - small european bat also known as a flittermouse.


IIUC Flittermouse or fleddermouse, litterally means 'flying mouse'
and is the generic German word for 'bat'.


If anybody cares, it's "Fliedermaus", from the words for 'flying' and
'mouse' -- standard Germanic 'cram the component words together into
a single word' construction.

And, yeah, it is the word for 'bat' (of the animal variety only -- not
used for the baseball or cricket implement

  #20  
Old September 18th 03, 02:25 PM
swedeflyer
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Went to Europe last year, how about these car names:

Lemon
Lupo
Twingo
Evasion
Scenic
Picnic
Sunny
Clio

Check this web page out for a look at some of these cars:
http://home.earthlink.net/~cindysef/cars.htm
 




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