Good Publicity

The glider is an ASW 20 and the picture is a cut and paste job that first
appeared on the cover of Sailplane & Gliding in the UK. Until a year ago,
the glider was based at Booker in the UK; it may still be for all I know.


"303pilot" brentUNDERSCOREsullivanATbmcDOTcom wrote in message
...
Health and Fitness Magazine (available in Houston, Dallas & San Diego) did
an article on Soaring and gave it the cover as well. Sorry Soaring mag,
but
the cover is better than anything I've seen on soaring. It's a quartering
tail shot of a very sexy looking ship w/contest ID FUN. The ship is
flying
away into a colorful sunset. The article describes the writer's
experience
on a demo flight at the Soaring Club of Houston and has a number of color
shots--climbing in the cockpit, take off roll, air to air. They did a
neat
photoshop job on a shot they took of my ship, SAM. They took the shot as
I
was readying for tow, but they cropped all the backgroud and replaced it
with nice puffy cu's. Contact info on both the Soaring Club of Houston
and
Greater Houston Soaring Assoc. was included.
We (SCOH) had contacted the magazine a couple times in the past about
doing
an article on soaring. Our selling points were a photogenic sport and a
good match with their claimed demographics. What made the demographics a
good match was that their readers have high disposable income and more
importantly, a demonstrated willingness to commit themselves to a time
consuming sport. (not sure how that maps to all the ads for plastic
surgery
and cosmetic dentistry.....)
The last time we contacted the magazine was over a year ago, so keep in
touch with local media. You never know when it will pay off.
I'll post back in a few weeks to let RAS know if the publicity paid off.

Brent