A aviation & planes forum. AviationBanter

If this is your first visit, be sure to check out the FAQ by clicking the link above. You may have to register before you can post: click the register link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below.

Go Back   Home » AviationBanter forum » rec.aviation newsgroups » Soaring
Site Map Home Register Authors List Search Today's Posts Mark Forums Read Web Partners

Good Publicity



 
 
Thread Tools Display Modes
  #1  
Old August 7th 03, 07:54 AM
Simon Waddell
external usenet poster
 
Posts: n/a
Default Good Publicity

The glider is an ASW 20 and the picture is a cut and paste job that first
appeared on the cover of Sailplane & Gliding in the UK. Until a year ago,
the glider was based at Booker in the UK; it may still be for all I know.


"303pilot" brentUNDERSCOREsullivanATbmcDOTcom wrote in message
...
Health and Fitness Magazine (available in Houston, Dallas & San Diego) did
an article on Soaring and gave it the cover as well. Sorry Soaring mag,

but
the cover is better than anything I've seen on soaring. It's a quartering
tail shot of a very sexy looking ship w/contest ID FUN. The ship is

flying
away into a colorful sunset. The article describes the writer's

experience
on a demo flight at the Soaring Club of Houston and has a number of color
shots--climbing in the cockpit, take off roll, air to air. They did a

neat
photoshop job on a shot they took of my ship, SAM. They took the shot as

I
was readying for tow, but they cropped all the backgroud and replaced it
with nice puffy cu's. Contact info on both the Soaring Club of Houston

and
Greater Houston Soaring Assoc. was included.
We (SCOH) had contacted the magazine a couple times in the past about

doing
an article on soaring. Our selling points were a photogenic sport and a
good match with their claimed demographics. What made the demographics a
good match was that their readers have high disposable income and more
importantly, a demonstrated willingness to commit themselves to a time
consuming sport. (not sure how that maps to all the ads for plastic

surgery
and cosmetic dentistry.....)
The last time we contacted the magazine was over a year ago, so keep in
touch with local media. You never know when it will pay off.
I'll post back in a few weeks to let RAS know if the publicity paid off.

Brent




  #2  
Old August 7th 03, 04:28 PM
nafod40
external usenet poster
 
Posts: n/a
Default

303pilot wrote:

Our selling points were a photogenic
sport and a good match with their claimed demographics. What made the
demographics a good match was that their readers have high disposable
income and more importantly, a demonstrated willingness to commit
themselves to a time consuming sport.


I just got back from Oshkosh, and saw a sum total of two gliders there, an
Apis and a Stemme motorglider (gorgeous). The SSA booth occupied the
smallest booth space possible and still have a booth. I saw no gliders in
the air. And this at a show where people who actually spend $$huge$$
dollars on flying go. Amazing.
  #3  
Old August 7th 03, 04:59 PM
Eric Greenwell
external usenet poster
 
Posts: n/a
Default

In article , "303pilot"
brentUNDERSCOREsullivanATbmcDOTcom says...
Health and Fitness Magazine (available in Houston, Dallas & San Diego) did
an article on Soaring and gave it the cover as well. Sorry Soaring mag, but
the cover is better than anything I've seen on soaring. It's a quartering
tail shot of a very sexy looking ship w/contest ID FUN. The ship is flying
away into a colorful sunset.


It's a nice picture which first appeared on the cover Sailplane &
Gliding about five or so years ago. It's not a photograph, but a
montage of the glider and the sunset.

The cover shot can be seen at

http://www.healthandfitnessmag.com/index.html

but frankly, the glider looks like just about every other fiberglass
glider, so that limits it's appeal to "sexy" instead of "very sexy".
The intended audience should be blown away, however.
--
!Replace DECIMAL.POINT in my e-mail address with just a . to reply
directly

Eric Greenwell
Richland, WA (USA)
  #4  
Old August 7th 03, 05:11 PM
Nolaminar
external usenet poster
 
Posts: n/a
Default

Oshkosh has a large following and SSA has been there, all thanks to Burt
Compton. For this effort, he is applauded. He also promotes at Sun 'n Fun.
I'll bet he could use some help...
Bob Gaines
Marietta, GA
  #5  
Old August 7th 03, 08:10 PM
303pilot
external usenet poster
 
Posts: n/a
Default

"Eric Greenwell" wrote in message
.. .
In article , "303pilot"

It's a nice picture which first appeared on the cover Sailplane &
Gliding about five or so years ago. It's not a photograph, but a
montage of the glider and the sunset.


Ya think?!?
Nah, I'm pretty sure they got that channel crossing rag jumper to sneak up
behind the glider at dawn with a disposable camera and take the shot from
6-8 feet back before he shot past it at 250 or so.
C'mon.....


The cover shot can be seen at

http://www.healthandfitnessmag.com/index.html

but frankly, the glider looks like just about every other fiberglass
glider, so that limits it's appeal to "sexy" instead of "very sexy".
The intended audience should be blown away, however.


The point is what the intended audience thinks. It may be a 25+ yr old
design to us cognoscenti, but what matters is the impression it will make on
the audience.
In promoting our sport, it doesn't matter what we think--what matters is the
impression made on the target.
Too often our knowledge gets in the way of reaching new people. I've heard
conversations like below:
Newbie at the field - "Wow, that's a really cool looking ship!"
Old Glider Fart - "No it's not. That ship was new in '75 and hasn't been
produced since the early 80's. It's a hunk of junk compared to the newer
ships. There's an ASW 29.7ecgxt. Now that's a fine ship"

The Old Glider Fart may be technically correct, but why call a newbie
stupid? It's a big world, large enough even for folks who are blown away by
the idea of floating around the field in a 2-33.

not an attack on you Eric, just using your words to illustrate a point
about how we as a group sometimes treat our visitors

Brent


  #6  
Old August 7th 03, 08:10 PM
303pilot
external usenet poster
 
Posts: n/a
Default

"Eric Greenwell" wrote in message
.. .
In article , "303pilot"

It's a nice picture which first appeared on the cover Sailplane &
Gliding about five or so years ago. It's not a photograph, but a
montage of the glider and the sunset.


Ya think?!?
Nah, I'm pretty sure they got that channel crossing rag jumper to sneak up
behind the glider at dawn with a disposable camera and take the shot from
6-8 feet back before he shot past it at 250 or so.
C'mon.....


The cover shot can be seen at

http://www.healthandfitnessmag.com/index.html

but frankly, the glider looks like just about every other fiberglass
glider, so that limits it's appeal to "sexy" instead of "very sexy".
The intended audience should be blown away, however.


The point is what the intended audience thinks. It may be a 25+ yr old
design to us cognoscenti, but what matters is the impression it will make on
the audience.
In promoting our sport, it doesn't matter what we think--what matters is the
impression made on the target.
Too often our knowledge gets in the way of reaching new people. I've heard
conversations like below:
Newbie at the field - "Wow, that's a really cool looking ship!"
Old Glider Fart - "No it's not. That ship was new in '75 and hasn't been
produced since the early 80's. It's a hunk of junk compared to the newer
ships. There's an ASW 29.7ecgxt. Now that's a fine ship"

The Old Glider Fart may be technically correct, but why call a newbie
stupid? It's a big world, large enough even for folks who are blown away by
the idea of floating around the field in a 2-33.

not an attack on you Eric, just using your words to illustrate a point
about how we as a group sometimes treat our visitors

Brent


  #7  
Old August 7th 03, 08:19 PM
Nolaminar
external usenet poster
 
Posts: n/a
Default

How did they get such a photo with the ASW-20 wings bending down?
Was it just starting to PIO?
GA

  #8  
Old August 7th 03, 09:48 PM
303pilot
external usenet poster
 
Posts: n/a
Default


"Nolaminar" wrote in message
...
How did they get such a photo with the ASW-20 wings bending down?
Was it just starting to PIO?
GA


photoshop gravity editor plug-in.

posting a lot today because they're laying off about 700 people here and
we're supposed to hang out in our offices -- so here I sit on RAS...
3:48 and all's well.....


  #10  
Old August 8th 03, 01:10 PM
Robert Ehrlich
external usenet poster
 
Posts: n/a
Default

Eric Greenwell wrote:
...
but frankly, the glider looks like just about every other fiberglass
glider, so that limits it's appeal to "sexy" instead of "very sexy".
...


What kind of glider in your mind would look "very sexy"?
 




Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Are pilots really good or just lucky??? Icebound Instrument Flight Rules 68 December 9th 04 02:53 PM
Good Stories about Plane Purchases Jon Kraus Owning 3 August 12th 04 08:21 AM
Good Stories about Plane Purchases Jon Kraus Owning 0 August 11th 04 01:23 PM
Good Stories about Plane Purchases Jon Kraus Owning 0 August 11th 04 01:20 PM
Commander gives Navy airframe plan good review Otis Willie Military Aviation 0 July 8th 03 09:10 PM


All times are GMT +1. The time now is 01:24 AM.


Powered by vBulletin® Version 3.6.4
Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.
Copyright ©2004-2024 AviationBanter.
The comments are property of their posters.