Rema Therne
October 15th 03, 09:04 PM
I have permission from AMACOM Books to distribute an excerpt from "The
Wright Way: 7 Problem-Solving Principles from the Wright Brothers," a
new book by Mark Eppler. Published to coincide with the Centennial of
Flight (December 17), "The Wright Way" celebrates the contributions of
Orville and Wilbur to business theory as well as air travel.
How did two high school dropouts with less than $1,000 solve the
greatest problem of the century in a matter of months, when teams of
well-financed scientists and engineers couldn't find a solution after
decades of trying? Some credit genius or just good luck, but Eppler says
it was the application of a set of problem-solving principles the Wright
Brothers learned at home and honed through several business ventures.
These principles are every bit as applicable to today's business
problems.
The excerpt I'm distributing is called "The Heart of the Matter" and
describes the brothers' insatiable curiosity and voracious reading
habits. It concludes with a section called "Learning to Soar,"
extracting business advice about using the library, seeking guidance
from mentors, and sharing research with others.
To get the excerpt, send mail to with the
subject line "Send Wright" and I will reply with the text (and *only*
the text -- NO file attachments or "opt-in mailing list" jive). Thanks.
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Wright Way: 7 Problem-Solving Principles from the Wright Brothers," a
new book by Mark Eppler. Published to coincide with the Centennial of
Flight (December 17), "The Wright Way" celebrates the contributions of
Orville and Wilbur to business theory as well as air travel.
How did two high school dropouts with less than $1,000 solve the
greatest problem of the century in a matter of months, when teams of
well-financed scientists and engineers couldn't find a solution after
decades of trying? Some credit genius or just good luck, but Eppler says
it was the application of a set of problem-solving principles the Wright
Brothers learned at home and honed through several business ventures.
These principles are every bit as applicable to today's business
problems.
The excerpt I'm distributing is called "The Heart of the Matter" and
describes the brothers' insatiable curiosity and voracious reading
habits. It concludes with a section called "Learning to Soar,"
extracting business advice about using the library, seeking guidance
from mentors, and sharing research with others.
To get the excerpt, send mail to with the
subject line "Send Wright" and I will reply with the text (and *only*
the text -- NO file attachments or "opt-in mailing list" jive). Thanks.
*** Sent via http://www.automationtools.com ***
Add a newsgroup interface to your website today.