Latest Newsletter Pipistrel Motorgliders

"Barnyard BOb --" wrote in message
...

However, it might be worth noting that anyone
looking to market a product in the USA or elsewhere...
contemplate/research names very carefully. It can spell
the difference between disaster and success at times.

One famous example of an international marketing disaster is the time
that GM decided to market the Nova in South America. I guess they didn't
have any hispanics on their marketing team, or they would have picked up on
the fact that "Nova" can be translated in Spanish as "No Go", and they
probably would have taken the simple step of marketing the car under a
different name! Needless to say, they sold few "No Gos" in South America.

Vaughn



1 = pipistrel - small european bat also known as a flittermouse.
2 = Sinus - Pathology, A fistula leading from a pus-filled cavity.
3 = Virus - Various simple submicroscopic parasites of plants,
animals, and bacteria that often cause disease.

The guffaws have started ringing loud and clear throughout
the aviation land already. Good thing this isn't baseball.


Barnyard BOb --image can mean everything

X-No-Archive: yes
"Vaughn Simon" wrote in message ...

One famous example of an international marketing disaster is the time
that GM decided to market the Nova in South America. I guess they didn't
have any hispanics on their marketing team, or they would have picked up on
the fact that "Nova" can be translated in Spanish as "No Go", and they
probably would have taken the simple step of marketing the car under a
different name! Needless to say, they sold few "No Gos" in South America.

Vaughn

Not according to Snopes.

http://www.snopes.com/business/misxlate/nova.asp

- Rich Carr

"Rich Carr" wrote in message
om...

Not according to Snopes.

http://www.snopes.com/business/misxlate/nova.asp

Snopes can go work it out with my Marketing professor...and with the
hispanic who works for me who claims that the story is quite true. The fact
that GM denies it in their "official" history does not, nor should not, draw
much water.

Vaughn

"Vaughn" wrote in message
...

"Rich Carr" wrote in message
om...

Not according to Snopes.

http://www.snopes.com/business/misxlate/nova.asp

Snopes can go work it out with my Marketing professor...and with the
hispanic who works for me who claims that the story is quite true. The
fact
that GM denies it in their "official" history does not, nor should not,
draw
much water.

Vaughn


Did you actually read the Snopes article? They hardly rely only on GM's
"official" history in the debunking of the legend.

"Gig Giacona" wrote in message
...

"Vaughn" wrote in message
...

"Rich Carr" wrote in message
om...

Not according to Snopes.

http://www.snopes.com/business/misxlate/nova.asp

Snopes can go work it out with my Marketing professor...and with
the
hispanic who works for me who claims that the story is quite true. The
fact
that GM denies it in their "official" history does not, nor should not,
draw
much water.

Vaughn


Did you actually read the Snopes article? They hardly rely only on GM's
"official" history in the debunking of the legend.

Yes I did, and I frankly did not find much of it persuasive, it felt
more like revisionism than debunking. That said, on rereading my previous
post I find it harsher than I intended. Could a story so widely taught in
our business schools be bunk? Yes it could! Would GM want to squelch such
a story regardless of its veracity? Yes they would! The Snopes article in
and of itself simply did little to convince me one way or the other.

Vaughn

"Vaughn" wrote in message ...
"Gig Giacona" wrote in message
...

"Vaughn" wrote in message
...

"Rich Carr" wrote in message
om...

Not according to Snopes.

http://www.snopes.com/business/misxlate/nova.asp

Snopes can go work it out with my Marketing professor...and with
the
hispanic who works for me who claims that the story is quite true. The
fact
that GM denies it in their "official" history does not, nor should not,
draw
much water.

Vaughn


Did you actually read the Snopes article? They hardly rely only on GM's
"official" history in the debunking of the legend.

Yes I did, and I frankly did not find much of it persuasive, it felt
more like revisionism than debunking. That said, on rereading my previous
post I find it harsher than I intended. Could a story so widely taught in
our business schools be bunk? Yes it could! Would GM want to squelch such
a story regardless of its veracity? Yes they would! The Snopes article in
and of itself simply did little to convince me one way or the other.


Naming a car for an explosion does not seem to be really swift to
begin with. That said, isn't the Spanish word for 'nova', also
'nova'? After all, 'nova' came into English directly from Latin in
modern times.

Why don't you ask your hispanic emoployee about that, and also what the
Spanish word is for 'supernova'.

--

FF