Sioux City, Iowa SUX

On Oct 22, 7:43 am, Larry Dighera wrote:
If the shoe fits ...

http://www.avweb.com/eletter/archive...ll.html#196431
Sioux City, Iowa has decided to make the best of its ICAO moniker,
SUX, rather than change it. The airport's new sloganFlySUX, is
the centerpiece of a new marketing campaign. The FAA offered five
alternative designators, including GAY (no, we didn't make it up).

http://www.flysux.com/

http://www.siouxcityjournal.com/arti...s/top/6e0e0145...
The self-deprecating campaign is the brainchild of airport board
member Dave Bernstein, a local businessman who moonlights as a
concert promoter. ...

In 1988, Sioux City officials, enlisting the assistance of its
congressional delegation, petitioned the Federal Aviation
Administration to drop SUX. At one point, the FAA offered the city
five different options -- GWU, GYO, GYT, SGV and GAY. Not wild
about any of the other choices -- particularly the latter --
airport trustees eventually called the whole thing off.

Any publicity is good publicity. Right?

There actually is an airport code "FUK".

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G&M: Letters To The Editor:

SUX isn't that bad, considering

The Sioux City officials who have twice petitioned the U.S. Federal
Aviation Administration to change their "unflattering code" of SUX
should consider themselves lucky they don't live in Fukuoka, Japan.
("What To Do When Your Code SUX -- Oct. 23, The Globe And Mail).

Flying to Fukuoka last year, we got luggage tags that gave new meaning
to the Mile High Club. Apparently we were on route to FUK.

Margaret Eveleigh, Toronto